RYPT Blog

You're quitting already? 5-step plan to boost your February retention

Posted by RYPT Team on 30-Jan-2020 21:00:00

[4 min read]

There’s no doubt about it, January is a very unique and fruitful month for the fitness industry as people full of good intentions for the year ahead flock to gyms. The statistics tell the story...

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Topics: Gym management, Memberships, Member Retention

Putting a Sales Strategy in place for your Gym Launch

Posted by Mike Heffernan on 14-Dec-2019 14:34:00

[7 min read]

The first few months after opening are critical for the success of your gym as you’ll need to attract enough members to cover the cost of your overheads and reach breakeven. That’s why it’s very important to plan ahead and put a sales strategy in place to focus your launch sales efforts.

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Topics: Gym management, Opening a gym, Sweet-spot Customer, Sales, Memberships

4 Tasks to Complete Before Opening a Gym

Posted by Mike Heffernan on 09-Oct-2019 21:14:00

[6 min read]

The general perception is that opening a gym is easy. Build it - get the equipment, provide the necessary facilities, open the door - and they will come - give you their money, and start sweating. In actual fact, this is not the case, and therefore this perception can be very frustrating to those with experience opening and managing gyms.

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Topics: Gym management, Opening a gym, Sweet-spot Customer